CHIPS AHOY
"The Big Cookie"
For ComplexCon, I art-directed a bold brand world for Chips Ahoy, fusing AI-driven visuals with traditional design craft to bring “The Big Cookie” to life. Partnering on strategy, I developed a 15-foot cookie booth as the centerpiece, exclusive merch drops, and VIP fan experiences. I created hyper-realistic CGI moments—like a colossal cookie rolling through Vegas—to generate viral buzz, all while styling campaign assets with lookbook-level polish. This activation turned a classic snack into a cultural icon, blending experiential spectacle with social storytelling.
For ComplexCon, I art-directed a bold brand world for Chips Ahoy, fusing AI-driven visuals with traditional design craft to bring “The Big Cookie” to life. Partnering on strategy, I developed a 15-foot cookie booth as the centerpiece, exclusive merch drops, and VIP fan experiences. I created hyper-realistic CGI moments—like a colossal cookie rolling through Vegas—to generate viral buzz, all while styling campaign assets with lookbook-level polish. This activation turned a classic snack into a cultural icon, blending experiential spectacle with social storytelling.
Experiential
Graphic Design
Ai
Graphic Design
Ai