TACO BELL
"The Flavor of Culture"
As art director for Taco Bell’s year-long sponsorship of Family Style at Complex tentpole events, I focused on crafting immersive designs that brought the brand to life. Each activation featured a bold Taco Bell buildout, integrating custom environmental signage, branded dining elements, and exclusive packaging that elevated the dining experience into a shareable moment. The limited-edition merch was a standout, from All-Star Weekend jerseys to Family Style mini bags, blending premium design with cultural relevance. Collaborations with Mitchell & Ness ensured the pieces were both covetable and on-brand, driving demand on-site and online. Every design choice reinforced Taco Bell’s cultural presence, seamlessly merging food and fashion into a cohesive, memorable experience.
As art director for Taco Bell’s year-long sponsorship of Family Style at Complex tentpole events, I focused on crafting immersive designs that brought the brand to life. Each activation featured a bold Taco Bell buildout, integrating custom environmental signage, branded dining elements, and exclusive packaging that elevated the dining experience into a shareable moment. The limited-edition merch was a standout, from All-Star Weekend jerseys to Family Style mini bags, blending premium design with cultural relevance. Collaborations with Mitchell & Ness ensured the pieces were both covetable and on-brand, driving demand on-site and online. Every design choice reinforced Taco Bell’s cultural presence, seamlessly merging food and fashion into a cohesive, memorable experience.
Experiential
Graphic Design
Ai
Graphic Design
Ai