LAYS
"Flavor Meets Fashion"
Lay’s took its iconic flavors beyond the snack aisle with culturally disruptive collaborations that blended design, style, and storytelling. The Crisp Kicks Collection, created with New Balance for National Potato Chip Day, reimagined Lay’s best-selling flavors as bold sneaker designs. Each pair incorporated textures, color palettes, and unique details inspired by Lay’s flavors, like the smoky tones of Barbecue and the vibrant green of Sour Cream & Onion. Custom packaging completed the experience with a foil dust bag, sneaker accessories, and a fresh pack of Lay’s, elevating the unboxing to a viral moment.
For World Tourism Day, the Lay(s)over Collection, created with Coach, brought snack chic to travel with carry-ons and duffles in signature Lay’s flavor colorways. Chip-inspired patterns and playful design details made each piece a standout, driving excitement and engagement. Custom packaging, featuring a foil dust bag and fresh chips, ensured every detail was as thoughtful as it was stylish. Through bold, joyful design, Lay’s transformed its flavors into cultural touchpoints that sparked conversation and connected with young trendsetters.
Lay’s took its iconic flavors beyond the snack aisle with culturally disruptive collaborations that blended design, style, and storytelling. The Crisp Kicks Collection, created with New Balance for National Potato Chip Day, reimagined Lay’s best-selling flavors as bold sneaker designs. Each pair incorporated textures, color palettes, and unique details inspired by Lay’s flavors, like the smoky tones of Barbecue and the vibrant green of Sour Cream & Onion. Custom packaging completed the experience with a foil dust bag, sneaker accessories, and a fresh pack of Lay’s, elevating the unboxing to a viral moment.
For World Tourism Day, the Lay(s)over Collection, created with Coach, brought snack chic to travel with carry-ons and duffles in signature Lay’s flavor colorways. Chip-inspired patterns and playful design details made each piece a standout, driving excitement and engagement. Custom packaging, featuring a foil dust bag and fresh chips, ensured every detail was as thoughtful as it was stylish. Through bold, joyful design, Lay’s transformed its flavors into cultural touchpoints that sparked conversation and connected with young trendsetters.
Experiential
Graphic Design
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Graphic Design
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